The Financial Intelligence Platform for Modern Business
Go Fig is where Excel meets SQL — giving mid-market finance teams the power of a data warehouse with the familiarity of a spreadsheet, and an AI analyst to make sense of all of it.
Spreadsheets Are Propping Up the Middle Market
Mid-market CFOs — overseeing companies with $10M to $500M in revenue — are responsible for the financial intelligence that drives every major business decision. Yet the majority of them are still running their reporting out of Excel.
Enterprise BI tools like Tableau and Power BI were built for companies with dedicated data teams. They're too complex to implement, too expensive to maintain, and require engineers just to keep the dashboards current. So CFOs do what they've always done: export to Excel and build it themselves.
Go Fig is purpose-built for this buyer — a CFO or VP Finance who knows exactly what they need to see, but shouldn't have to spend half their week pulling it together. We sit at the intersection of Excel and SQL: the familiarity of a spreadsheet, the power of a database, and an AI analyst that does the work in between.
Automating the Monthly Close
Finance teams spend days every month manually pulling data, reconciling sources, and rebuilding the same reports. Go Fig automates those recurring processes so the close happens faster — and without the scramble.
Instant Variance Explanations
When revenue is down 12% or margins compress unexpectedly, CFOs need answers fast. Go Fig's AI reads across all connected data sources and explains what drove the change — in plain English, in seconds.
$70B Global Opportunity by 2033
The global analytics market sits at $15B today and is growing at 17.7% CAGR — reaching $65–70B by 2033 (IMARC Group). The U.S. alone is projected to grow from $2.5B to $14.1B by 2030 (PS Market Research). For mid-market manufacturing alone, that's 22,200 potential customers representing $930M in addressable annual revenue. Sources: IMARC Group, PS Market Research, McKinsey
Defensible Data Moat
Every connection, every query, every correction trains Go Fig to understand each customer's unique business — creating compounding retention advantages.
Founder-Market Fit
Built by a former Capital One data scientist and small business owner who lived the problem — understands both the enterprise data stack and the SMB struggle.
One Platform. Three Core Capabilities.
Go Fig is purpose-built for finance leaders and business owners who need answers from their data — without needing a data team.
Celeste
Finance teams can ask questions in plain English and get answers, dashboards, and variance explanations in seconds — without writing a formula or waiting on an analyst. The more you use it, the better it understands your business.
Data Flows
Automated pipelines that pull, clean, and deliver financial data on a schedule — no manual exports, no stale reports. Monthly close packages, board decks, and recurring KPI reports run themselves and land in the right inbox.
Single Source of Truth
Go Fig integrates with the full stack of modern and legacy financial systems — ERPs like NetSuite, SAP, and Dynamics, SQL servers, data warehouses, and Excel — so finance teams finally have one place where all their numbers agree.
Built on Real Customer Problems
Go Fig is backed by institutional recognition, enterprise-grade security certifications, and deep customer discovery across hundreds of SMBs.
SOC 2 Type II
Enterprise-grade security and compliance — the standard required by mid-market and enterprise customers. Enables Go Fig to sell upmarket without security blockers.
Top 20 South Carolina Startup
Named among South Carolina's top emerging technology companies. Also recognized by the SC Governor's office for innovation during Innovation Awareness Month.
South Carolina Research Authority
Selected for grant funding from SCRA — South Carolina's technology commercialization agency — validating the company's technology and go-to-market approach.
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We'll be in touch with updates on Go Fig's progress. In the meantime, feel free to reach out directly at nathan@gofig.ai.
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