Mixpanel + Go Fig
Integrate Mixpanel product analytics with Go Fig for behavior-based financial insights.
Why connect Mixpanel to Go Fig?
Mixpanel tracks user behavior in detail, but connecting actions to revenue requires financial data. Go Fig pulls Mixpanel events, funnels, and cohorts into your analytics platform. Understand the financial impact of product changes, feature adoption, and user behavior patterns.
With Go Fig's Mixpanel integration, your finance team gets instant access to the data they need without waiting for IT or manually exporting reports. Data flows automatically into your unified analytics environment, ready for analysis, reporting, and AI-powered insights.
What you can do with Mixpanel data in Go Fig
Behavioral Revenue Analysis
Connect user actions to revenue outcomes for product optimization.
Funnel Monetization
Assign revenue values to funnel stages based on actual conversion data.
Engagement-to-LTV
Understand how engagement patterns predict customer lifetime value.
Data available from Mixpanel
Go Fig extracts and normalizes the following data from your Mixpanel account:
How to connect Mixpanel
Authorize
Securely connect your Mixpanel account with OAuth or API key. Your credentials are encrypted and never stored in plain text.
Review
Go Fig intelligently maps your data structure. Review to ensure it aligns with business logic.
Analyze
Your Mixpanel data is now available in dashboards, reports, Excel, and through Celeste, our AI assistant.
Common Questions About Mixpanel Integration
How long does it take to connect Mixpanel?
Most Mixpanel connections complete in under 15 minutes. You'll authorize access via OAuth or API key, select your data scope, and Go Fig begins syncing immediately. Our team is available to help if you run into any issues.
What data does Go Fig pull from Mixpanel?
Go Fig syncs events, users, profiles, and more from Mixpanel. Data refreshes automatically based on your sync schedule—up to every 15 minutes for marketing sources.
Is my Mixpanel data secure?
Yes. Go Fig uses OAuth 2.0 for authentication when available and never stores your Mixpanel credentials in plain text. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We're SOC 2 Type II compliant.
Can I connect multiple Mixpanel accounts?
Yes. You can connect multiple Mixpanel accounts or instances to Go Fig. This is common for companies with separate accounts per business unit, region, or entity. All data flows into your unified analytics environment.
Ready to connect Mixpanel?
See how your Mixpanel data looks in Go Fig with a personalized demo.
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