Mailchimp + Go Fig
Connect Mailchimp to Go Fig for email marketing analytics and campaign ROI tracking.
Why connect Mailchimp to Go Fig?
Email marketing drives significant revenue, but measuring true ROI requires connecting campaigns to sales. Go Fig integrates with Mailchimp, pulling campaign data, subscriber metrics, and engagement data into your financial platform. See which emails actually drive revenue, not just opens and clicks.
With Go Fig's Mailchimp integration, your finance team gets instant access to the data they need without waiting for IT or manually exporting reports. Data flows automatically into your unified analytics environment, ready for analysis, reporting, and AI-powered insights.
What you can do with Mailchimp data in Go Fig
Email Revenue Attribution
Connect Mailchimp campaigns to actual revenue and customer purchases.
Subscriber Value Analysis
Calculate lifetime value by subscriber segment and acquisition source.
Campaign ROI
Measure return on email marketing investment with real revenue data.
Data available from Mailchimp
Go Fig extracts and normalizes the following data from your Mailchimp account:
How to connect Mailchimp
Authorize
Securely connect your Mailchimp account with OAuth or API key. Your credentials are encrypted and never stored in plain text.
Review
Go Fig intelligently maps your data structure. Review to ensure it aligns with business logic.
Analyze
Your Mailchimp data is now available in dashboards, reports, Excel, and through Celeste, our AI assistant.
Common Questions About Mailchimp Integration
How long does it take to connect Mailchimp?
Most Mailchimp connections complete in under 15 minutes. You'll authorize access via OAuth or API key, select your data scope, and Go Fig begins syncing immediately. Our team is available to help if you run into any issues.
What data does Go Fig pull from Mailchimp?
Go Fig syncs campaigns, automations, lists, and more from Mailchimp. Data refreshes automatically based on your sync schedule—up to every 15 minutes for marketing sources.
Is my Mailchimp data secure?
Yes. Go Fig uses OAuth 2.0 for authentication when available and never stores your Mailchimp credentials in plain text. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We're SOC 2 Type II compliant.
Can I connect multiple Mailchimp accounts?
Yes. You can connect multiple Mailchimp accounts or instances to Go Fig. This is common for companies with separate accounts per business unit, region, or entity. All data flows into your unified analytics environment.
Ready to connect Mailchimp?
See how your Mailchimp data looks in Go Fig with a personalized demo.
Book a Demo