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HubSpot + Go Fig

Sales

Integrate HubSpot CRM and marketing data with Go Fig for complete revenue and marketing analytics.

Setup Time ~15 minutes
Sync Frequency Up to every 15 minutes
Security SOC 2 Type II

Why connect HubSpot to Go Fig?

HubSpot connects marketing and sales, but finance needs the complete picture. Go Fig pulls deals, contacts, companies, and marketing data from HubSpot into your financial platform. Understand true customer acquisition costs, forecast revenue from pipeline, and measure marketing ROI with real numbers.

With Go Fig's HubSpot integration, your finance team gets instant access to the data they need without waiting for IT or manually exporting reports. Data flows automatically into your unified analytics environment, ready for analysis, reporting, and AI-powered insights.

What you can do with HubSpot data in Go Fig

Marketing ROI

Calculate true CAC and marketing ROI by connecting HubSpot to revenue data.

Pipeline-Based Forecasting

Build revenue forecasts using HubSpot deals weighted by stage probability.

Customer Journey Analytics

Track the full customer journey from first touch to lifetime revenue.

Data available from HubSpot

Go Fig extracts and normalizes the following data from your HubSpot account:

Deals
Contacts
Companies
Products
Line items
Marketing emails
Forms
Landing pages
Campaigns
Lists
Workflows
Custom properties

How to connect HubSpot

1

Authorize

Securely connect your HubSpot account with OAuth or API key. Your credentials are encrypted and never stored in plain text.

2

Review

Go Fig intelligently maps your data structure. Review to ensure it aligns with business logic.

3

Analyze

Your HubSpot data is now available in dashboards, reports, Excel, and through Celeste, our AI assistant.

Common Questions About HubSpot Integration

How long does it take to connect HubSpot?

Most HubSpot connections complete in under 15 minutes. You'll authorize access via OAuth or API key, select your data scope, and Go Fig begins syncing immediately. Our team is available to help if you run into any issues.

What data does Go Fig pull from HubSpot?

Go Fig syncs deals, contacts, companies, and more from HubSpot. Data refreshes automatically based on your sync schedule—up to every 15 minutes for sales sources.

Is my HubSpot data secure?

Yes. Go Fig uses OAuth 2.0 for authentication when available and never stores your HubSpot credentials in plain text. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We're SOC 2 Type II compliant.

Can I connect multiple HubSpot accounts?

Yes. You can connect multiple HubSpot accounts or instances to Go Fig. This is common for companies with separate accounts per business unit, region, or entity. All data flows into your unified analytics environment.

Ready to connect HubSpot?

See how your HubSpot data looks in Go Fig with a personalized demo.

Book a Demo