Google Analytics + Go Fig
Integrate Google Analytics with Go Fig for web analytics combined with financial data.
Why connect Google Analytics to Go Fig?
Google Analytics shows website behavior, but connecting that to revenue requires more. Go Fig pulls GA4 data into your financial platform, letting you see which traffic sources, pages, and user journeys actually drive profitable customers—not just conversions.
With Go Fig's Google Analytics integration, your finance team gets instant access to the data they need without waiting for IT or manually exporting reports. Data flows automatically into your unified analytics environment, ready for analysis, reporting, and AI-powered insights.
What you can do with Google Analytics data in Go Fig
Traffic Source ROI
Understand which traffic sources generate the most profitable customers.
Conversion Path Value
Assign real revenue values to conversion paths and user journeys.
Content Performance
Measure which content drives revenue, not just pageviews.
Data available from Google Analytics
Go Fig extracts and normalizes the following data from your Google Analytics account:
How to connect Google Analytics
Authorize
Securely connect your Google Analytics account with OAuth or API key. Your credentials are encrypted and never stored in plain text.
Review
Go Fig intelligently maps your data structure. Review to ensure it aligns with business logic.
Analyze
Your Google Analytics data is now available in dashboards, reports, Excel, and through Celeste, our AI assistant.
Common Questions About Google Analytics Integration
How long does it take to connect Google Analytics?
Most Google Analytics connections complete in under 15 minutes. You'll authorize access via OAuth or API key, select your data scope, and Go Fig begins syncing immediately. Our team is available to help if you run into any issues.
What data does Go Fig pull from Google Analytics?
Go Fig syncs sessions, users, pageviews, and more from Google Analytics. Data refreshes automatically based on your sync schedule—up to every 15 minutes for marketing sources.
Is my Google Analytics data secure?
Yes. Go Fig uses OAuth 2.0 for authentication when available and never stores your Google Analytics credentials in plain text. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We're SOC 2 Type II compliant.
Can I connect multiple Google Analytics accounts?
Yes. You can connect multiple Google Analytics accounts or instances to Go Fig. This is common for companies with separate accounts per business unit, region, or entity. All data flows into your unified analytics environment.
Ready to connect Google Analytics?
See how your Google Analytics data looks in Go Fig with a personalized demo.
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