Google Ads + Go Fig
Connect Google Ads to Go Fig for complete advertising spend visibility and ROI analysis.
Why connect Google Ads to Go Fig?
Google Ads spend can be a black box for finance teams. Go Fig pulls campaign data, costs, and performance metrics directly into your financial platform. See advertising ROI by campaign, keyword, or audience—connected to actual revenue from your accounting system, not just Google's conversion tracking.
With Go Fig's Google Ads integration, your finance team gets instant access to the data they need without waiting for IT or manually exporting reports. Data flows automatically into your unified analytics environment, ready for analysis, reporting, and AI-powered insights.
What you can do with Google Ads data in Go Fig
True ROAS Calculation
Calculate real return on ad spend using actual revenue data, not pixels.
Budget vs. Actual
Track ad spend against budget in real-time, with automatic variance alerts.
CAC by Channel
Break down customer acquisition cost by campaign, ad group, and keyword.
Data available from Google Ads
Go Fig extracts and normalizes the following data from your Google Ads account:
How to connect Google Ads
Authorize
Securely connect your Google Ads account with OAuth or API key. Your credentials are encrypted and never stored in plain text.
Review
Go Fig intelligently maps your data structure. Review to ensure it aligns with business logic.
Analyze
Your Google Ads data is now available in dashboards, reports, Excel, and through Celeste, our AI assistant.
Common Questions About Google Ads Integration
How long does it take to connect Google Ads?
Most Google Ads connections complete in under 15 minutes. You'll authorize access via OAuth or API key, select your data scope, and Go Fig begins syncing immediately. Our team is available to help if you run into any issues.
What data does Go Fig pull from Google Ads?
Go Fig syncs campaigns, ad groups, keywords, and more from Google Ads. Data refreshes automatically based on your sync schedule—up to every 15 minutes for marketing sources.
Is my Google Ads data secure?
Yes. Go Fig uses OAuth 2.0 for authentication when available and never stores your Google Ads credentials in plain text. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We're SOC 2 Type II compliant.
Can I connect multiple Google Ads accounts?
Yes. You can connect multiple Google Ads accounts or instances to Go Fig. This is common for companies with separate accounts per business unit, region, or entity. All data flows into your unified analytics environment.
Ready to connect Google Ads?
See how your Google Ads data looks in Go Fig with a personalized demo.
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