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Facebook Ads + Go Fig

Marketing

Integrate Facebook Ads data with Go Fig for social advertising ROI and spend management.

Setup Time ~15 minutes
Sync Frequency Up to every 15 minutes
Security SOC 2 Type II

Why connect Facebook Ads to Go Fig?

Facebook advertising reaches billions, but measuring true ROI is challenging. Go Fig connects your Facebook Ads account to your financial data, letting you see real return on social spend—not just Facebook's attribution. Understand which campaigns actually drive revenue and optimize accordingly.

With Go Fig's Facebook Ads integration, your finance team gets instant access to the data they need without waiting for IT or manually exporting reports. Data flows automatically into your unified analytics environment, ready for analysis, reporting, and AI-powered insights.

What you can do with Facebook Ads data in Go Fig

Social Ad ROI

Measure true return on Facebook ad spend using actual revenue data.

Cross-Channel Attribution

Compare Facebook performance against other channels with unified metrics.

Audience Profitability

Understand which audiences generate the most profitable customers.

Data available from Facebook Ads

Go Fig extracts and normalizes the following data from your Facebook Ads account:

Campaigns
Ad sets
Ads
Spend
Impressions
Reach
Clicks
Conversions
Audiences
Placements
Creative data
Demographics

How to connect Facebook Ads

1

Authorize

Securely connect your Facebook Ads account with OAuth or API key. Your credentials are encrypted and never stored in plain text.

2

Review

Go Fig intelligently maps your data structure. Review to ensure it aligns with business logic.

3

Analyze

Your Facebook Ads data is now available in dashboards, reports, Excel, and through Celeste, our AI assistant.

Common Questions About Facebook Ads Integration

How long does it take to connect Facebook Ads?

Most Facebook Ads connections complete in under 15 minutes. You'll authorize access via OAuth or API key, select your data scope, and Go Fig begins syncing immediately. Our team is available to help if you run into any issues.

What data does Go Fig pull from Facebook Ads?

Go Fig syncs campaigns, ad sets, ads, and more from Facebook Ads. Data refreshes automatically based on your sync schedule—up to every 15 minutes for marketing sources.

Is my Facebook Ads data secure?

Yes. Go Fig uses OAuth 2.0 for authentication when available and never stores your Facebook Ads credentials in plain text. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We're SOC 2 Type II compliant.

Can I connect multiple Facebook Ads accounts?

Yes. You can connect multiple Facebook Ads accounts or instances to Go Fig. This is common for companies with separate accounts per business unit, region, or entity. All data flows into your unified analytics environment.

Ready to connect Facebook Ads?

See how your Facebook Ads data looks in Go Fig with a personalized demo.

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