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Amplitude + Go Fig

Marketing

Connect Amplitude product analytics to Go Fig for user behavior and revenue insights.

Setup Time ~15 minutes
Sync Frequency Up to every 15 minutes
Security SOC 2 Type II

Why connect Amplitude to Go Fig?

Amplitude shows how users interact with your product, but finance needs the revenue connection. Go Fig integrates with Amplitude, pulling event data and cohort analytics into your financial platform. Understand which product features drive revenue, reduce churn, and increase customer lifetime value.

With Go Fig's Amplitude integration, your finance team gets instant access to the data they need without waiting for IT or manually exporting reports. Data flows automatically into your unified analytics environment, ready for analysis, reporting, and AI-powered insights.

What you can do with Amplitude data in Go Fig

Feature Revenue Impact

Measure which product features correlate with higher revenue and retention.

Cohort Financial Analysis

Analyze revenue and LTV by user cohort defined in Amplitude.

Churn Prediction

Connect usage patterns to churn risk and revenue impact.

Data available from Amplitude

Go Fig extracts and normalizes the following data from your Amplitude account:

Events
Users
Sessions
Cohorts
Funnels
Retention data
User properties
Revenue events
Feature usage
Segments
Experiments
Charts

How to connect Amplitude

1

Authorize

Securely connect your Amplitude account with OAuth or API key. Your credentials are encrypted and never stored in plain text.

2

Review

Go Fig intelligently maps your data structure. Review to ensure it aligns with business logic.

3

Analyze

Your Amplitude data is now available in dashboards, reports, Excel, and through Celeste, our AI assistant.

Common Questions About Amplitude Integration

How long does it take to connect Amplitude?

Most Amplitude connections complete in under 15 minutes. You'll authorize access via OAuth or API key, select your data scope, and Go Fig begins syncing immediately. Our team is available to help if you run into any issues.

What data does Go Fig pull from Amplitude?

Go Fig syncs events, users, sessions, and more from Amplitude. Data refreshes automatically based on your sync schedule—up to every 15 minutes for marketing sources.

Is my Amplitude data secure?

Yes. Go Fig uses OAuth 2.0 for authentication when available and never stores your Amplitude credentials in plain text. All data is encrypted in transit (TLS 1.3) and at rest (AES-256). We're SOC 2 Type II compliant.

Can I connect multiple Amplitude accounts?

Yes. You can connect multiple Amplitude accounts or instances to Go Fig. This is common for companies with separate accounts per business unit, region, or entity. All data flows into your unified analytics environment.

Ready to connect Amplitude?

See how your Amplitude data looks in Go Fig with a personalized demo.

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